British Airways is introducing a dedicated channel featuring footage of cute cats and dogs to enhance the well-being of its long-haul customers.
The channel, called Paws & Relax, will launch in September.
According to BA, footage of cats, kittens, dogs and puppies will soothe and relax passengers, as well as entertain them. It can also improve levels of concentration.
BA in-flight entertainment manager, Richard D’Cruze, said: “It might sound barking, but there’s lots of research to suggest that watching pets can enhance overall wellbeing.
“We have sniffed out some fantastic content that is cute, comforting and sure to appeal to travellers of all ages.”